Case Study: Revamping Login Flow
Blog post description.
2 min read
POSITION
Vieclam24h
COMPANY
Sr. Product Designer
YEAR
2024
MARKET
HR Tech
Project overview
Scope
Redesigning the login and verification flows
Duration of design process:
2 weeks.
Take responsibility design for both web and mobile web
Implement phone number authentication and eliminate duplicate accounts
Standardize login and signup flows across web and mobile applications
Optimize the authentication process to increase conversion rates
The web version lacks phone number login, forcing mobile users to create duplicate accounts.
vieclam24h is a leading job platform in Vietnam on both web and mobile. Despite its success, users face friction due to inconsistent authentication across platforms
Inconsistent Login Methods
Facebook login is unreliable, with only a 41.6% success rate and just 10.67% of total logins
Weak Facebook Performance
Objective
Target audience
Goals & Motivations
Age: 20-35
Gender: Male & Female
Location: HCMC, Vietnam
Education: Bachelor's degree
Occupation: office worker
Income: Medium
Demographics
Frustrations
Career growth: 5–20% salary
Local company with better benefits
Up skilling, shorter commute, work-life balance
Leverage existing skills effectively
Repetitive login/verification steps
Trouble switching between mobile/web access
Dislikes complex passwords, often forgets credentials
Problem Identification
Current user journey
